David&Goliath Appointed to Transform Reverse Mortgage Sector for Homeowners Aged 55+

April 1, 2025 - 17:27

In a significant move set to reshape the reverse mortgage landscape, David&Goliath has been appointed as the Agency of Record for Finance of America. This partnership aims to empower homeowners aged 55 and older, a demographic that often faces challenges in navigating financial options for their homes.

With a focus on innovative marketing strategies, David&Goliath plans to enhance awareness and understanding of reverse mortgages, which can provide financial flexibility for seniors. The agency intends to break down misconceptions surrounding this financial product and promote its benefits as a viable solution for retirees looking to access their home equity.

The collaboration is expected to leverage creative campaigns that resonate with the target audience, highlighting the potential of reverse mortgages to improve quality of life in retirement. As the housing market evolves, this initiative seeks to position Finance of America as a trusted resource for seniors, ensuring they feel informed and confident in their financial decisions.