Finance author-podcaster pivots into wealth services under new RIA

January 27, 2026 - 04:03

Nicole Lapin, a prominent author and podcast host, is making a strategic leap from financial commentary to direct client services. The founder of Money News Network is now a principal in a newly established Registered Investment Advisor (RIA), signaling a significant pivot into the wealth management industry.

The move capitalizes on Lapin's substantial and engaged audience, built through her bestselling books, popular podcast, and television segments. The new firm aims to translate that educational rapport into long-term advisory relationships, offering personalized financial planning and investment management. This direct-to-consumer model bypasses traditional brokerage channels, allowing the practice to operate as a fiduciary, obligated to act in clients' best interests.

Industry observers note this trend of media personalities leveraging their platforms to build advisory practices. By transitioning from broad-based education to tailored advice, Lapin and her collaborators are betting that audience trust will translate into client acquisition. The firm will focus on serving the comprehensive needs of its clients, drawing from Lapin's widely recognized brand focused on approachable and empowering financial guidance. This expansion underscores the evolving landscape where financial media, education, and personalized wealth management increasingly converge.