Grant Cardone's Company Adds Nearly $70 Million In Bitcoin As He Hails It As The Only Scarce Minable Asset

January 25, 2026 - 03:38

Grant Cardone, a prominent figure in real estate investment, has directed his company to acquire a substantial stake in Bitcoin, with total purchases nearing $70 million. The firm executed the investment in two significant tranches.

The most recent acquisition involved 650 BTC, valued at approximately $58 million at current prices. This follows an earlier purchase of $10 million worth of the cryptocurrency announced just days prior. The combined action signals a aggressive and rapid accumulation strategy for the company's treasury.

Cardone publicly championed the digital asset, declaring Bitcoin to be "the only scarce minable asset" available. His statements frame the investment as a strategic hedge and a belief in Bitcoin's fundamental value proposition of verifiable scarcity, contrasting it with traditional fiat currencies.

This move places Cardone among a growing list of corporate executives and institutional investors allocating portions of their balance sheets to cryptocurrency. It represents a notable endorsement from a well-known personality in the conventional investment world, potentially influencing his considerable follower base. The purchases underscore the continuing trend of digital assets being integrated into diversified corporate treasury strategies as a reserve asset.